Since its foundations, Playboy Enterprises has had this position as a company mainly dedicated to entertainment and communications. In the first decade of the 2000s everyone looked at the company with doubts of growth, its situation looked bad. The stock prices were at a record low in 2008 primarily due to the world’s crisis at the time, which affected almost all of the enterprises.
But Playboy has been in this situation numerous times before. In the ’70s their inventory plummeted; a share of the company was worth only $4. Nevertheless, the Playboy brand recovered and played as one of the main competitors in the male entertainment industry. It wasn’t until 2000 that the crisis raised again, male magazines were being dumped, the digital era for adult entertainment was bigger than ever. Luckily for Playboy, the brand will always have this iconic status, they will remain in the game and have had an amazing 3rd quarter this 2020.
As the digital era begins and takes hold, revenue for traditional publishers has decreased. Playboy has started to look for opportunities in other industries such as collaborations with fashion labels specially for us streetwear fans with the most notable collaborations been with: Supreme, Bape, ASSC, Vans, and Joyrich. To this list, we can include Missguided the UK-based online fashion retailer that has been working with Playboy since 2018.
Missguided x Playboy – The Fashion Collaboration
The Missguided customer knows what he wants, and this collaboration delivers it. You can find from ready-to-wear to swimwear and accessories. Keep an eye on your favorite pieces since there are ongoing restocks.
Available in dress options as well as original T-Shirts. The dress option is, really, an oversized tee. As expected, both versions display the iconic Playboy bunny either on the front or in the back of the garment. Pair this with the collab’s joggers and a pair of Nike’s AF1 and you are all set for the weekend!
If you are more inclined to the sporty side and looking for the perfect bottom Missguided has created the perfect pant for you. It has a tapper at the bottom of the leg, yet it feels really comfortable. Don’t worry it has both an elastic at the jogger’s waist and some of them have one around the ankles. If you prefer the zip fashion is for you, here you can find any clothing item with a zipper.
The Playboy logo is present on almost all fashion items on this collab and it is either in a single print or repeatedly spread out along the fashion item.
While some people may have frowned upon the collection, the truth is their products are selling out. This is a risky collaboration in a world where more brands are promoting female empowerment and diversity being associated with the image of Playboy definitely stands out.